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02 · Self-initiated

Personal Brand / spudsage × AKL

Self-initiatedIdentityDesign systemUI/UXMotion

A brand built on hand-drawn gothic illustration: dark grounds, fine linework and one bold red. It runs from identity to social formats to interface and motion.

Identity
The brand starts with the drawing. Every format borrows its ink texture and fine detail, so the work is recognizable before any logo appears.
Design system
Fine linework and dark grounds set the look. Red is saved for emphasis.

Bebas Neue · displayBricolage Grotesque · headingsManrope · readingCharcoal · structureRed · actionBone · clarity

Applications
The same illustrations cropped for square, portrait and story formats (1:1, 4:5, 9:16).
Digital experience
The same attention to hierarchy carries into UI. Screens come from my separate Brew concept. See UI Concepts.
Motion
A type study treats weight and timing as part of the system. See Brand In Motion.
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