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07 · Speculative project
Cruzlight
Speculative design projectIdentityIllustrationA speculative identity exploration: a self-directed study of emblems and imagery. There is no client or brief behind it.
Identity
Two emblems anchor the project: a clean white mark on black and a red, more ornamental one. Both are built on a triangle and a cross.
Visual exploration
Five illustrations extend the identity: gothic windows and arches, moon phases, filigree and a mandala.
Design language
Gothic architectural references, ornamental detail, a black, bone and red palette, and geometric forms beside decorative ones. These are observations of the work, not a documented design system.